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Episodes
Wednesday Jul 27, 2022
Wednesday Jul 27, 2022
Guy Powell - Founder of ProRelevant and author of books on marketing, talks to Peter and Kathleen about his Marketing Machine model for analyzing market success. He explores post-Covid marketing trends and insights on the secrets of success. https://prorelevant.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline 02:55 Marketing ROI
04:53 Statistics and Success
06:25 Short-term vs long-term outlook 1
0:10 Marketing goods with long lifetimes
11:10 High consideration products
12:00 Guy’s books
12:35 Post covid marketing machine
13:15 Consumer behaviour changes post covid
13:20 Changes in purchase behaviour
13:50 Changes in media consumption
14:00 Changes in response behaviour
15:26 QR codes in ads
16:53 Confidence in ability to return online purchases
18:00 Decline in radio listening
18:42 Print advertising
21:21 Challenges in data
24:45 Future marketing trends
25:35 The Metaverse – virtual and augmented reality
28:32 Secrets of success
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