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Guiding You to Health, Balance, and Wholeness Your go-to channel for expert advice, practical tips, and inspiring ideas to elevate your mental and physical well-being. Join our community of like-minded individuals who are committed to achieving a harmonious and fulfilling life. Discover transformative techniques to enhance your mental resilience, boost your physical vitality, and find contentment in every aspect of your journey. Get ready to unlock your potential, cultivate balance, and embrace a life of joy and fulfillment. Embark on a transformative path towards holistic wellness.
Episodes
Friday Apr 07, 2023
Friday Apr 07, 2023
Professor of Marketing and consumer behaviour expert Dr. Michael Solomon Ph.D. talks about consumers who defy categorization, the "hive" mind, the "zero moment of truth" and consumer engagement. https://michaelsolomon.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
contact us to be a guest on our show.
https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline
01:30 Michaels’s Background
04:40 Generic products
06:00 Market segmentation
08:00 The “hive” mind
11:18 Zero moment of truth
12:47 Chameleon consumers don’t stay in boxes
16:56 Aspirational Marketing
18:04 Engaging customers
19:05 AIDA
22:20 Success Secrets
23:30 Community
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