Consumer Behavior & Why We Buy - Dr. Michael Solomon Ph.D. - EP 254

This is an excerpt from Dr. Michael Solomon's episode for Premium members. Michael explains why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating episode. www.michaelsolomon.com 

email michael@michaelsolomon.com 

Get Michaels's ENGAGE course here https://bit.ly/3W48qbg  To get the special offer and save $100 Use coupon YAK for a single payment or 3PPYAK for 3 monthly payments. The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com  peter@theyakkingshow.com  kathleen@theyakkingshow.com 

Go here https://theyakkingshow.com/founder-premium-sign-up/  to join the Premium member community to watch the whole 56-minute episode and get access to more exclusive interviews with marketing experts.

Timeline

 

03:55                     We buy because of who we are

05:00                     Brand loyalty over generations

05:36                     Heuristic & shortcuts

07:16                     AIDA model

08:12                     Multiple touches with a customer

09:16                     Crossfit example

10:32                     The ENGAGE course

14:20                     The surrogate consumer

16:05                     Consumers overwhelmed by choice

17:36                     Gatekeepers

19:26                     Awareness

22:16                     Interest

24:36                     Desire

25:46                     Cinco de Mayo

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